Check into Cash
Overview:
Check into Cash is a leader in the Payday Loan industry. The company provides customers with the opportunity to write a personal check, which they will hold until the next payday.
With over 1200 locations in 30 states, it’s critical that customers’ calls are routed to the correct location. Even a short delay in the process of completing a call can cause a customer to choose another provider. Additionally, Check into Cash’s advertising campaign is extensive. Knowing where those calls are coming from and correlating the response to the marketing campaigns is important in guiding their decisions regarding future advertising.
Strategy:
AdGeo provides Check into Cash with two critical services: Sophisticated GeoRouting and SmartWEBreports.™ The GeoRouting allows Check into Cash to market with a single toll-free number. The caller is not even aware the routing is taking place.
In addition, AdGeo provides Check into Cash with SmartWEBreports™. These reports allow the company to monitor various campaigns and help it to evaluate both advertising results and sales efficiencies.
Results:
Check into Cash has been extremely successful with their AdGeo Programs. When the customer calls Check into Cash’s toll-free number, the AdGeo GeoRouting system routs the call to the nearest retail location. Because of the sophisticated software AdGeo uses for call routing, it is done in real time. With another provider, Check into Cash saw it was taking the customer up to 30-45 seconds to be connected, and the accuracy was not good. “I didn’t wait to find out if the customer was dissatisfied with the delay, I was dissatisfied with the delay,” said John Wulf, Vice President of Marketing. “Real time equals real results, that’s why we use AdGeo.”
In addition to AdGeo’s SmartWEBreports™ being available to Check into Cash on demand, customized data files are sent to the agency making advertising placement decisions on a regular basis. These data files allow the advertising agency to make much more efficient decisions regarding placement.
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Dominion Advertising
Overview:
Dominion Advertising is a leading yellow page and interactive marketing agency. They plan, implement and monitor their customers’
marketing plans using sophisticated call-tracking data. Their average legal client invests $500,000 in yellow pages, $150,000 in
Internet and millions of dollars in television advertising.
Dominion stands apart from their competitors in that they recognize the value of measuring the return on investment (ROI) so they measure
the effectiveness of each advertisement. Since call data tracks the responses to an advertisement, it measures the effectiveness of an
advertisement and can predict whether a future placement will be successful. In an effort to mine the most accurate call data, Dominion
enlisted AdGeo’s services. AdGeo, Inc. is a St.-Louis based Georouting and telecommunications company that provides call routing,
tracking, reporting and similar services to clients.
Strategy:
AdGeo provides Dominion Advertising with sophisticated Georouting and SmartWEBreports. The Georouting service allows Dominion’s
clients to use a national toll-free number in their marketing materials. It routes calls to the most convenient location automatically,
according to client specified Georouting plans without prompting the caller for routing information.
The SmartWEBreports provide Dominion Advertising with the tools to monitor and measure call data for each advertisement, which
plays a major role in determining their placements’ success. Once Dominion tracks the call data, they are able to share that information
with the clients, customize views for each client and apply it to their marketing plans.
Results:
Dominion’s ability to determine their placements’ effectiveness and ROI for each client sets their business apart from their competitors.
“Ninety percent of advertisers do not know what works and what does not,” said Brien Johnson, President of Dominion Advertising.
“AdGeo’s call measurement system enables our agency to determine which specific placements are successful, which tells us which placements
will maximize our clients’ advertising dollars.”
With AdGeo’s technology, Dominion offers their clients sophisticated reports on first-time callers, unique callers and hourly call counts.
Other companies have proven unable to replicate the benefits of AdGeo’s technology and service.
“I do not even consider other call-tracking offers because of the service I get from AdGeo,” Johnson said. “Their dependability as a
company is extremely critical to my business. AdGeo provides the most cost-effective tools we use.”
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Williams Scotsman
Overview:
Williams Scotsman provides mobile offices, classrooms and storage units, as well as modular construction of buildings ranging from a few
hundred square feet to multiple stories. They have more than 100 locations throughout North America.
Williams Scotsman uses AdGeo, a leader in GeoRouting, to route customers’ calls to the most appropriate location. AdGeo’s services
make it possible for the company to use one phone number in all marketing materials and efforts. Williams Scotsman also used AdGeo’s
services to track more information about each call, allowing them to correlate responses to the marketing campaigns. That correlation
helps Williams Scotsman plan strategic future campaigns.
Strategy:
AdGeo provides Williams Scotsman with two critical services: Sophisticated GeoRouting and SmartWEBreports.™ The GeoRouting allows
the company to market a single toll-free number nationwide. The calls are routed in real time, so the caller is not even aware that their
call is being routed.
“It has allowed us to provide the local touch and feel to our customers based on our criteria,” said Patricia Miller, Director of Program
Office for the International Department at Williams Scotsman.
In addition, AdGeo provides Williams Scotsman with SmartWEBreports. These reports “let us sculpt strategies for our sales,” said Miller.
AdGeo’s SmartWEBreports™ allow users to mine marketing intelligence from call data and produce customizable reports to support trend
analysis and ROI metrics. The technical support and data analysis provided by AdGeo allows Williams Scotsman to profile customers
demographically and by their geographic location.
Results:
The services AdGeo provided to Williams Scotsman help the company to achieve their mission to exceed its customers’ expectations. The
GeoRouting feature has made it easier for customers to reach their local Williams Scotsman representative.
Furthermore, the data AdGeo’s provided allows the Williams Scotsman to make more informed decisions regarding their marketing
efforts, thus making their marketing expenditures more efficient.
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