It wasn’t that long ago that print, TV, and radio were the dominant methods for marketers to reach their potential customers. These methods are, of course, still available, but the evolution of marketing that began with email and the Internet is accelerating as smartphones and tablets increase their penetration.
The Future of Wireless
In the last year, the hottest wireless technology trends included the first tablets hitting the marketplace, the dominance of downloadable applications, and the emergence of social networking as a core component of most franchisors’ marketing plans. In the coming year, it will be as though each of these trends took steroids.