AdGeo now offers a new solution to determine the location of a caller using a cell phone. It’s called mobile location routing, and it allows us to locate cell phone callers and route the calls precisely just like a landline.
Tech Tips
Cathy Levendoski
These days, brands are trying new ways to make location-based marketing work, implementing ideas such as mobile coupons, mobile push combined with mobile payments, layering location data with past behavior, and in-store beacons. Here are four tactics that seem to be working.
White Papers
Cathy Levendoski
Smartphones and tablets are quickly becoming the primary ways that customers interact with your business. According to industry experts, brands that do not incorporate mobile into the customer experience risk becoming obsolete. Here are five practical ways to use mobile to boost your customer experience.