These days, brands are trying new ways to make location-based marketing work, implementing ideas such as mobile coupons, mobile push combined with mobile payments, layering location data with past behavior, and in-store beacons. Here are four tactics that seem to be working.
Smartphones and tablets are quickly becoming the primary ways that customers interact with your business. According to industry experts, brands that do not incorporate mobile into the customer experience risk becoming obsolete. Here are five practical ways to use mobile to boost your customer experience.
Every growing business should periodically re-evaluate its marketing tools and methods, including those used to route calls. Perhaps better reporting can generate better marketing metrics or make better decisions. Perhaps your company is outgrowing its call center. How do you know when your business is ready for a call routing upgrade? Here are five signs.