Tech Tips
Cathy Levendoski
Four ways to make location-based marketing work

These days, brands are trying new ways to make location-based marketing work, implementing ideas such as mobile coupons, mobile push combined with mobile payments, layering location data with past behavior, and in-store beacons. Here are four tactics that seem to be working.

White Papers
Cathy Levendoski
Five ways to use mobile to boost customer ...

Smartphones and tablets are quickly becoming the primary ways that customers interact with your business. According to industry experts, brands that do not incorporate mobile into the customer experience risk becoming obsolete. Here are five practical ways to use mobile to boost your customer experience.

Published Articles
Charles Austin
Multi-Unit Marketing: Message and Measurement

Multi-unit franchise owners face unique challenges and opportunities. Getting the message right and measuring marketing activities can help get the most from their marketing spend in generating leads, converting them to sales, and building strong brands. 

Published Articles
Filip Everaert
Location, Location, Location

Two new technologies in particular are turning mobile location into a magic formula for franchisor success:  Hyperlocal marketing and mobile location routing ... read on to see how these technologies impact the future of your business.

mobile marketing

Five ways to use mobile to boost customer experience

Smartphones and tablets are quickly becoming the primary ways that customers interact with your business. According to industry experts, brands that do not incorporate mobile into the customer experience risk becoming obsolete. Here are five practical ways to use mobile to boost your customer experience.

Location-based marketing: The new kid gets noticed

When it comes to marketing technologies, there's a new kid in town. Actually, this kid is not so new, but he's finally getting the attention he deserves. His name is location-based marketing, and he's been used successfully by some stores to provide special offers to targeted audiences via their mobile devices as they enter the vicinity of the store. Here's why budgets for the new kid are growing.